Tom Jenkins is the CEO of the European Tourism Association (ETOA), whose purpose is to promote a fair business environment for European tourism. It represents over 1,200 tour operators and suppliers from over 50 countries, who deliver more than €12 billion of business annually within Europe. Under his stewardship, association’s scope of activities has broadened, by building relationships with numerous legislators and other trade bodies at European, national, and local levels.  He has been responsible for championing tourism access to historic cities, for initiating a Europe-wide coach safety code and for leading a campaign that successfully blocked changes to EU VAT legislation. He regularly appears on BBC, GMTV, CNN, CNBC, and Radios 4 & 5. info@etoa.org