Paulo Bica is the Managing Director and founder of SPIC, with 14 years of experience in managing several projects for different sections of business and trade. SPIC is a digital studio, focused on technological innovations, hologram development and interactive digital content, mainly used for brand activations and experiences, events, congresses, museums and expositions on both national and international level. After attending a degree in Product Design and Engineering, by the Polytechnic Institute of Viana do Castelo and a degree in Communication Design by the University of Algarve, he became highly interested in digital applications with human interaction, creativity, innovative design and technology. Being an enthusiastic in Research and Technological Development, Paulo has led projects in Holography and Virtual Sensory, through a consortium established between the University of Algarve and SPIC. pbica@spic.pt