Herbert Hamele has been working in the field of environmentally sustainable tourism development in Europe since 1983. With a Master in economies and tourism, his special knowledge and expertise is on voluntary initiatives, tools and best practices for environmentally friendly, socially compatible, and economically sound tourism. In 1993, he co-founded and chairs the European network for sustainable tourism development ECOTRANS, registered as a not-for-profit association. He is managing the global “Tourism2030-DestiNet Services” platform http://destinet.eu (a registered  “Partnership for the SDG”) for supporting knowledge networking and learning on sustainable and responsible tourism, providing transparency on sustainable certification and certified tourism (Green Travel Maps), good practices, and tools for destinations. herbert.hamele@ecotrans.de