Jonathan Freeze is Director of Marketing and Communications for the Greater Raleigh (North Carolina, USA) Convention and Visitors Bureau. His professional interests include destination brand research and strategy, marketing planning, the impacts of tourism events on county-level economies, localized tourism industry metrics, and destination marketing to LGBTQ tourists. During his 19-year career in destination management, he was able to apply his interests, training, and experience in the management of three major destination brand research and implementation projects.  Additionally, he serves on various state, national, and international committees in an effort to remain current and contribute to the destination management profession. jfreeze@visitRaleigh.com