Alexandra Rodrigues Gonçalves is Director of the School of Management, Hospitality and Tourism and integrated researcher of CinTurs, University of Algarve. With PhD in Tourism from University of Évora, Master in Cultural Heritage Management from University of Algarve, Postgraduate degree in Cultural Heritage Law from Lisbon University, and with several research publications to her credit, she was Regional Director of Culture of the Algarve 2013-2018, councilor of the Municipality of Faro2009-2013, Regional Coordinator and researcher in charge of research projects funded by the Portuguese Foundation for Science and Technology, Creative Tourism Destination Development in Small Cities and Rural Areas (2016-2020). marodrig@ualg.pt