Manuela Guerreiro is Assistant Professor in the Faculty of Economics, University of Algarve (Portugal). She is Co-coordinator of the Research Centre for Tourism, Sustainability and Well-Being (CinTurs) and Director of the Master of Marketing Management. Her PhD is in Economic and Management Sciences and MSc in Cultural Management. She is a graduate in Communication Sciences. Her current research interests include consumer behaviour, marketing and design intersections, brand management, e-marketing and social media marketing, arts and events marketing, and consumer experiences in tourism and hospitality. She has published several journal article, books and book chapters. mmguerre@ualg.pt